Microsoft Advertising (formerly Bing Ads) is a powerfully underrated advertising tool for businesses. It's a pay-per-click (PPC) advertising platform developed by Microsoft, where advertisers bid to display brief, service offers, product listings, and videos to web users. With more than 1 billion unique visitors each month, Bing may be perfect for targeting PC users, as it boasts 14.7 billion monthly PC searches and 653 million unique PC users.
One of the benefits of using Microsoft Advertising is that your ads won't just appear on one site. You'll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL. You can also narrow your ad distribution depending on where you want your ads to run.
Another advantage is that there's less competition on Bing compared to Google, which means clicks can be cheaper, prime spots will be easier to snag, and you, as the advertiser, may get more for your dollar. Additionally, Microsoft Ads allows you to assign ads to run at a specific time in your ad viewer's time zone, making for more flexible campaigns.
You can learn more about Microsoft Advertising and its features on their website: ads.microsoft.com.
