The Facebook Ad Library is a free tool where users can search and view active and past ads from any advertiser. It was originally launched in 2018 for ads related to political and social issues, but it has since expanded to include all advertisers on Meta's platforms. You can access the Facebook Ad Library directly at www.facebook.com(facebook.com).
To use the Facebook Ad Library, navigate to Meta Ad Library at www.facebook.com(facebook.com). Within the Facebook Ad Library, you'll notice the search bar. Start out by selecting a country you want to see ads for and then select “All Ads” from the adjacent dropdown. Type in a business name (like a competitor) or a specific topic or keyword in the search bar. From there, you'll be able to see all the relevant results for your search.
You can also add a filter from the Facebook Ad Library to narrow down a specific element of the resulting ads. With filters, you can review their specific ads by: Language, Platform (Facebook, Instagram, Audience Network or Messenger), Media (Images, memes, images and memes, videos, and no image or video), Active status (Active or inactive), and Active date (Any timeframe from the past seven years).
The Facebook Ad Library is a free, completely exhaustive, and transparent look into any advertiser on Facebook or Instagram. It's a powerful tool for advertisers to level the playing field and see exactly what ads their competitors are running.
