Google Trends is a free tool by Google that analyzes the popularity of search queries across various regions and languages. It uses graphs to compare the search volume of different queries over time. Google Trends was launched on May 11, 2006, and has since been updated regularly. The website provides relative search volumes (RSV) normalized to the highest value, which is set to 100. Up to 5 search terms or topics can be compared directly, and additional comparisons require a comparison term or topic. Google Trends does not provide absolute values for the number of search queries but focuses on relative search volumes. The tool can be used to identify trends, seasonality, and regional differences in search interest. It can also help businesses understand customer needs and adjust their marketing efforts accordingly. To use Google Trends, visit trends.google.com/trends.
