Peso Pluma is a Mexican singer, musician, and rapper. He was born Hassan Emilio Kabande Laija on June 15, 1999, in Jalisco, Mexico. Peso Pluma's music career began in his early teens when he started playing the guitar and writing songs inspired by his experiences. He achieved moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), which were published under the label El Cartel de Los Ángeles.
Peso Pluma's music is characterized by its urban sierreño style, which combines elements of traditional Mexican music with modern production. He has collaborated with other artists, including Raúl Vega, El Choforo, and Hector Rubio, and has released several successful singles, including "El Belicón" and "Todo Es Playa".
Peso Pluma's popularity has grown significantly in recent years, with his music reaching a global audience. He has been recognized for his contributions to the revival of corridos, a traditional Mexican music genre. Peso Pluma's music is available on various streaming platforms, including Spotify and Apple Music.
Peso Pluma is also known for his energetic live performances, which often feature him playing the guitar and singing in front of a large crowd. He has toured extensively throughout Mexico and the United States, and has performed at various music festivals, including Baja Beach Fest.
Peso Pluma's music and style have been praised by fans and critics alike, and he is considered one of the most promising young artists in the Latin music scene.