Rakuten is a Japanese e-commerce company that offers a range of services, including online retail, financial services, digital content, and communications. It was founded in 1997 by Hiroshi Mikitani and is headquartered in Tokyo, Japan. Rakuten operates in 30 countries and regions, with over 28,000 employees worldwide.
Rakuten's services include:
- Rakuten Ichiba: an online retail marketplace
- Financial services: utilizing affiliate marketing and other financial tools
- Digital content: including the messaging app Viber and other digital content services
- Communications services: including Rakuten Mobile, Japan's fourth-most used mobile carrier
Rakuten has a significant presence in the global e-commerce market, with revenues totaling US $12.8 billion as of 2021. It is also a major sponsor of various events and organizations, including the Spanish football club FC Barcelona.
Rakuten's affiliate marketing platform, Rakuten Advertising, connects advertisers and publishers to reach audiences like never before. It uses Affiliate Intelligence, a leader in affiliate AI, to help brands and publishers outperform their goals.
Rakuten has received numerous awards and recognition for its innovative approach to e-commerce and affiliate marketing, including the Digiday Technology Awards and the MarTech Breakthrough Awards.
You can learn more about Rakuten's services and offerings on their website: global.rakuten.com
