Ted Lasso is an American television series developed by Bill Lawrence, Jason Sudeikis, Joe Kelly, and Brendan Hunt. It follows Ted Lasso, an American football coach hired to manage a British soccer team, AFC Richmond, despite having no experience in soccer. The show premiered on Apple TV+ in 2020 and has received critical acclaim for its performances, humor, writing, themes, and uplifting tone. The series has been renewed for a third season, which premiered in March 2023. Ted Lasso's optimistic and compassionate approach to coaching gradually wins over the team and its owner, Rebecca Welton, who initially hired him to cause the team's downfall as a revenge against her ex-husband.